TRT Shqip: “Patagonia”, promotes Tepelena tradition and culture

The brand company of the American brand “Patagonia” for the production of clothing and design has chosen to protect and promote the Albanian environment and specifically the Vjosa river.

View from Tepelena. (c) TRT Albanian

The brand company of the American brand “Patagonia” for the production of clothing and design, included among the 10 most powerful in the world market, has chosen to protect and promote the Albanian environment and specifically the Vjosa river as well as the valley of Bënca and Kurvelesi this weekend.

Starting from their Albanian partner, Ekoalbania, which in cooperation with the heritage culture and tourism sector near the municipality, got to know the values of our tradition, of labor in general and Tepelena in particular.

Stopped in the village of Bênçe, where they shot the clips for the promotion of the area in the most powerful world networks, they could not pass without saying hello to the master of the Labe song Golik Jaupi, who as always keeps the door open for friends who offer their services of the country and the Tepelena community.

During quite friendly conversations, Golik explains to them the art of Labe song, traditions and culture, which would impress them, inviting the master to their state of Texas, to tell Labe song that it is as ancient as life itself. of humanity.

In this conversation with our American friends, in addition to this priceless promotion, and the great love for our mountains, rivers and traditions, they promised that they would always be ready to protect these environments from the destruction of HPPs as the map of area, but also to finance projects that have our common goal.

“Let’s hope, among other things, that with these wonderful friends we can realize some of our objectives, which focus on the development of cultural and heritage tourism, and then bring to the residents what would be called the magic of change of social life, the economy of our entire area”, emphasizes the Municipality of Tepelena.

The article published by TRT Shqip can be found here.

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